THE MARKETING INSTITUTE JOURNAL

Ideas for the work ahead.

Articles, guides and editorials for people who think about marketing—and do the work.

Leadership & Strategy / Blog

Moving beyond AI adoption requires business-focused measurement, clear governance and deliberate changes to how marketing teams work.

Marketing Institute · 8 min read

Performance / Blog

AI runs more of the targeting, bidding and creative. The marketer’s value moves to signal quality, brand judgment and measuring the work.

Marketing Institute · 6 min read

Strategy / Editorial

Before choosing a channel, decide what needs to change in the customer’s mind.

MI Editorial · 4 min read

Brand & Creative / Article

A practical way to build brand assets people can recognise and remember.

MI Editorial · 5 min read

Performance / Guide

Connect campaign reporting to decisions your business actually needs to make.

MI Editorial · 6 min read

AI & Marketing / Editorial

Where AI belongs in a marketing workflow—and where people need to stay involved.

MI Editorial · 4 min read

Content & SEO / Guide

A content plan that starts with reader needs, not an empty publishing calendar.

MI Editorial · 5 min read

Leadership / Article

Reduce rework by making the decisions clear before the work begins.

MI Editorial · 6 min read